MKT 505 Exam Midterm and Final Exam – Strayer New
MKT
505 Midterm + Final Exam Solution
Click
On The Link Below To Purchase
Instant
Download
We
have all assignments, discussions and exams for MKT 505 and other classes
MKT505
Midterm + Final Exam Solved
Chapter
1-17
Global Marketing, 7e
(Keegan/Green)
Chapter
1 Introduction to Global Marketing
1)
With rapid global market expansion, McDonald's identity as the quintessential
American fast-food restaurant is becoming blurred.
Answer:
Diff:
1 Page Ref: 3
AACSB: Reflective Thinking
Objective: 1
Question
Type: Application
2)
An organization that engages in global marketing focuses its resources and
competencies on global market opportunities and threats.
Answer:
Diff:
1 Page Ref: 4
AACSB: Reflective Thinking
Objective: 2
Question
Type: Application
3)
Starbucks is building on its loyalty card and rewards program in the United
States with a smartphone app that enables customers to pay for purchases
electronically. This is an example of Market Penetration.
Answer:
Diff:
2 Page Ref: 4
AACSB: Reflective Thinking
Objective: 2
Question
Type: Application
4)
Starbucks is entering India via an alliance with the Tata Group. The next phase
will likely involve opening Starbucks outlets in Tata's upscale Taj Hotels in
India. These are examples of Market Penetration.
Answer:
Diff:
2 Page Ref: 4
AACSB: Analytic Skills
Objective: 2
Question
Type: Critical thinking
5)
The perceived value equation can be represented as Value = Price/Benefits.
Answer:
Diff:
1 Page Ref: 5
AACSB: Reflective Thinking
Objective: 2
Question Type: Definitional
6)
The transformation of formerly local or national industries into global ones is
a part of a broader economic process of globalization.
Answer:
Diff:
1 Page Ref: 6
AACSB: Reflective Thinking
Objective: 8
Question
Type: Application
7)
If Nestlé decides not to market biscuits (cookies) in the United States due to
competitive reasons, it is considered as a lack of strategic focus and missed
opportunity.
Answer:
Diff:
2 Page Ref: 7
AACSB: Reflective Thinking
Objective: 2
Question
Type: Definitional
8)
Value, competitive advantage, and the focus required to achieve them are
universal in their relevance and should guide global marketing efforts in any
part of the world.
Answer:
Diff:
2 Page Ref: 8
AACSB: Reflective Thinking
Objective: 2
Question
Type: Definitional
9)
The discipline of marketing is universal, and such marketing practices do not
vary from country to country.
Answer:
Diff:
1 Page Ref: 8
AACSB: Reflective Thinking
Objective:
3
Question
Type: Definitional
10)
The way a company addresses recognition of the extent to which programs can be
expanded worldwide and adaptations required to do so is a reflection of its
global marketing strategy.
Answer:
Diff:
2 Page Ref: 8
AACSB: Reflective Thinking
Objective: 3
Question Type: Definitional
11)
Nike dropped their well known tag line "Just do it" in advertising
women's clothing in Europe and replaced it by the slogan "Here I am"
since college-age women in Europe are not as competitive about sports as men
are.
Answer:
Diff:
2 Page Ref: 10
AACSB: Analytic Skills
Objective: 3
Question
Type: Critical thinking
12)
Nations referred to as MINTs, which hold great potential marketing
opportunities, are Mexico, India, Nigeria, and Turkey.
Answer:
Diff:
2 Page Ref: 12
AACSB: Reflective Thinking
Objective: 3
Question
Type: Application
13)
Global localization means that a successful global marketer must have the
ability to think locally and act globally.
Answer:
Diff:
2 Page Ref: 12
AACSB: Reflective Thinking
Objective: 3
Question
Type: Application
14)
The Coca-Cola Company supports its Coke, Fanta, and PowerAde brands with
marketing mix elements that are both global and local.
Answer:
Diff:
2 Page Ref: 12
AACSB: Analytic Skills
Objective: 3
Question
Type: Application
15)
McDonald's global marketing strategy is based primarily on local marketing mix
elements.
Answer:
Diff:
2 Page Ref: 13
AACSB: Reflective Thinking
Objective: 3
Question Type: Definitional
16)
McDonald's home delivery of burgers in India is an example of unusual
standardized global marketing practice.
Answer:
Diff:
2 Page Ref: 14
AACSB: Reflective Thinking
Objective: 3
Question
Type: Application
17)
Harley-Davidson's motorcycles competitive advantage is based in part on its
"Made in the USA" positioning.
Answer:
Diff:
2 Page Ref: 14
AACSB: Reflective Thinking
Objective: 3
Question
Type: Definitional
18)
Gap is a global brand, but recently the company has struggled to connect with
customers in the United States.
Answer:
Diff:
2 Page Ref: 15
AACSB: Reflective Thinking
Objective: 3
Question
Type: Definitional
19)
Wal-Mart is the largest corporation, based on revenues, according to the
Fortune 500 Global ranking for 2011.
Answer:
Diff:
1 Page Ref: 16
AACSB: Reflective Thinking
Objective: 4
Question
Type: Definitional
20)
Examining the size of individual product markets, measured in terms of annual
sales, provides another perspective on global marketing's importance.
Answer:
Diff:
2 Page Ref: 16
AACSB: Reflective Thinking
Objective: 4
Question Type: Application
21)
The form and substance of a company's response to global market opportunities
depend greatly on management's assumptions or beliefs about the nature of the
world.
Answer:
Diff:
3 Page Ref: 16
AACSB: Reflective Thinking
Objective: 3
Question
Type: Critical thinking
22)
Ethnocentric companies that conduct business outside the home country adhere to
the notion that the products that succeed in the home country are superior.
Answer:
Diff:
3 Page Ref: 17
AACSB: Analytic Skills
Objective: 3
Question
Type: Definitional
23)
Today, ethnocentrism is one of the major internal weaknesses that must be
overcome if a company is to transform itself into an effective global
competitor.
Answer:
Diff:
2 Page Ref: 17
AACSB: Reflective Thinking
Objective: 3
Question
Type: Definitional
Comments
Post a Comment