MKT 515 Week 5 Midterm Exam – Strayer NEW

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Chapter 1 Through 8

Chapter 1

Multiple Choice

1.      In global business, products have been traded across borders throughout recorded civilizations, extending back beyond the ________________ that once connected 

East with West.

     a. The Marco Polo Road

     b. The Roman Road

     c. The Pioneer Road

     d. The International Road

     e. The Silk Road

2.      The Silk Road once helped connect:

     a. Turkey to Rome.

     b. Iran to Rome.

     c. Bombay to Rome.

     d. Beijing to Rome.

     e. Xian to Rome.

3. Saturation of domestic markets in the industrialized parts of the world has forced many companies to look for marketing opportunities beyond their _______________.

     a. local borders.

     b. national borders.

     c. regional borders.

     d. Complex borders.

     e. transnational borders.

4. ____________ revolution has brought profound changes in the world.

     a. Wal-Mart

     b. CNN

     c. MTV

     d. Internet

     e. Shipping

5. B2B stands for:

     a. bubble-to-business

     b. business-to-business

     c. buyer-to-business

     d. best-to-business

     e. Best Buy-to-business

6. Toyota’s new strategy is to de-Japanize its business and make the ________ market its major corporate priority.

1. U.S.
2. Germany
3. England
4. Indonesia
5. none of the above

7. The term global epitomizes both the competitive pressure and expanding:

1. basic opportunities.
2. social opportunities.
3. physical opportunities
4. market opportunities.
5. bottom opportunities.

8. In global marketing, competitive pressure can also come from _____________ at home.

     a. competitors

     b. conglomerates

     c. groups

     d. locals

     e. regionals

9. When a country’s per capita income is below $10,000, consumers spend most of their income on:

     a. food and other necessities.

     b. higher education.

     c. electronic appliances.

     d. buying houses.

     e. foreign travel.

10.  In the consumption process, people around the world with per capita income of $20,000 and above have a pretty good _________________:

     a. physical power.

     b. political power.

     c. purchasing power.

     d. consumption power.

     e. psychological power.

11.  According to the textbook, the process of globalization does not suffocate _________________, but rather liberates them from the ideological conformity of nationalism.

     a. glocal cultures

     b. regional cultures

     c. Asian cultures

     d. dynamic cultures

     e. local cultures

12. ____________________ consists of exports and imports between a country and the rest of the world.

     a. Regional reach

     b. Competition

     c. International trade

     d. International business

     e. Regional investment

13. _____________________ consists of exports and imports between a country and the rest of the world and foreign production.

     a. Regional reach

     b. Competition

     c. International trade

     d. International business

     e. Regional investment

14. Although it is not widely known, foreign production constitutes a much larger portion

of international business than __________________________________.

a. international trade

      b. regional business

      c. local business

      d. domestic business

      e. transnational business

15. The extensive international penetration of U.S. and other companies has been referred

      to as ____________________.

     a. local reach

     b. regional reach

     c. political reach

     d. social reach

     e. global reach

16. In today’s global marketing, international trade and foreign production are   increasingly managed on a __________________.

     a. vertical basis

     b. horizontal basis

     c. global basis

     d. regional basis

     e. local basis

17. Multinational companies (MNCs) are increasingly managing the international trade  

      flow within themselves. This phenomenon is called _________________.

     a. intrafirm trade

     b. interfirm trade

     c. bi-national trade

     d. poly-national

     e. geo-national

18. According to the text, ____________________ of the world trade is managed one

       way or another by MNCs.

     a. one-third

     b. two-thirds

     c. one-fourths

     d. two-fourths

     e. three-fourths

19. _____________ is essentially a creative corporate activity involving the planning and

     execution of the conception, pricing, promotion, and distribution of ideas, products,

     and services in an exchange that not only satisfy customers’ present needs but also

     anticipates and creates their future needs at a profit.

     a. Selling

     b. Sourcing

     c. Manufacturing

     d. Human resources

     e. Marketing

20. Marketing includes the entire company’s:

      a. quality orientation.

      b. market orientation.

      c. cost orientation.

      d. production orientation.

      e. demand orientation.

21. Companies often develop different marketing strategies depending on the degree    

      of experience and:

     a. the cost of capital in international markets.

     b. the span of control of management.